After Dark Ales

About the Project
After Dark Ales is a concept project inspired by Churchill Downs' Downs After Dark. Crafted and brewed in Louisville, Kentucky, this visionary project captures the essence of the nighttime horse race with a distinctive logo featuring a skeleton horse enclosed within a horseshoe. From logo design to label artistry, every element reflects my creative touch, combining tradition with a contemporary edge to create a brand that stands out. The slogan, "Taste as bold as the night," captures the spirit of After Dark Ales, inviting you to savor the rich cultural tapestry of Kentucky in each bottle.