Vita

About the Project
Vita, a tea-based energy drink, is a concept project that focuses on women aged 18 to 24. Informed by thorough research into energy drink trends and consumer insights, Vita offers a healthier, cleaner alternative with an all-natural formula, devoid of processed ingredients and carbonation. The brand's essence is captured in the slogan "Fuel your Life," empowering busy female students and working women. Backed by a budget plan, including strategic media approaches and a thoughtfully planned content calendar, Vita's launch reflects our commitment to reshaping the energy drink landscape and empowering women to pursue their ambitions with vitality.