The Game Seven Podcast
About the Project
The Game Seven Podcast is the ultimate NBA basketball show, hosted by Mason Fletcher, where the latest league buzz and historical moments are broken down. The project focused on creating a clean, sharp, and symmetrical brand identity that aligns with the client’s vision. The design captures the essence of basketball, incorporating sharp-edged typography and a balanced layout to evoke precision and harmony. The color palette, a tribute to the game, combines warm and cool tones to reflect the energy and excitement of basketball. This project involved crafting a logo, brand identity, podcast cover art, and a consistent visual experience across all branding touchpoints.
Project Type
Brand Identity, Logo Design, Graphic Design, Social Media
My Role
Designer
Software
Adobe After Effects, Illustrator, Photoshop
Brand Identity
The Game Seven Podcast’s brand identity balances sharpness and warmth, creating an inviting yet bold visual experience.
The logo features crisp, symmetrical typography, with sharp edges symbolizing precision and focus. The design mirrors the symmetry of basketball courts and the structured dynamics of the game, reinforcing the podcast’s credibility and attention
to detail.
The color palette pays tribute to the sport with Burnt Orange (“Over Time”) representing the classic basketball hue, Dark Teal (“Locked In”) for focus, Baby Blue (“Ice in Veins”) for coolness under pressure, and Cream White (“Nothin' but Net”) to smooth
it all together. These tones offer contrast and energy while giving the brand a basketball-inspired charm.
Podcast Cover Art
The cover art incorporates brand identity elements, zooming in on the basketball logo to double as a basketball court, enhancing the sense of symmetry and maintaining a clean, effective look across platforms.
